A domain name is one of the most important factors in choosing your business name today. This is your address for the world wide web. Another frequently referred name is called URL (Uniform Resource Locator). There are a few guidelines which you may use before registering your domain name.
Godaddy is one of the biggest in the world for registering domain names, and the prices won’t break your budget.
- Maximum of 3-4 syllables. If you look at all famous names out there, they are short and easy to read (Facebook, Amazon, Apple, Google, Tencent, Alibaba). It makes your name easier to remember and spell. As the addresses are still growing, it’s often difficult to find the name that you want, you have to be creative and use related words which match to your products and businesses.
- Address extension, .com is the most popular and suited for global companies. If your business is focused on local, i.e. country or city based, its sufficient to register a name under your own country e.g. .cn for China, .au for Australia, .hk for Hong Kong, .co.jp for Japan. Some of these names may require proof of local business registrations. Other generic ones which can be used are .net, .org (non-profit), .biz etc. There are often new extensions that may come up and if you are quick, you should be able to find the name you want.
- After registration of a domain, you may park it and use it later. There are several things you can do with the name after registration.
- Forward to another website (i.e. when a visitor type your domain name on the browser, it will be redirected to another designated address/URL in your forward settings)
- Host company email, you can pay a provider to offer you a solution to host email boxes under your own name, it will make your business contact look more professional. I.e. firstname.lastname@example.org, email@example.com.
- Redirect to a service provider which you can create a website on the fly (no coding required) for your company. Providers such as wix.com, weebly.com, wordpress.com, and squarespaces.com are all good options with different pricing models, worth checking them out.
- Lastly, you can set up a hosting environment, where you can rent hosting services (shared or dedicated). This is more advanced, you may use templates from WordPress, or write the code yourself. Many of these hosting companies provide comprehensive administration tools such as Cpanel to manage your side. They usually come with email boxes and other software tools so that you can many your online presence all in one place.